Privacy policy

c) Google AdWords Conversion Tracking

To statistically record the usage of our website and to evaluate it for optimizing our website for you, we also use Google AdWords Conversion Tracking. Google AdWords sets a “cookie” (see section 4) on your computer if you arrived at our website via a Google advertisement. These cookies expire after 30 days and do not serve personal identification. If a user visits specific pages on the AdWords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each AdWords customer receives a different cookie, so cookies cannot be tracked across AdWords customers' websites. The information collected through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that would allow the personal identification of users.

If you do not wish to participate in the tracking process, you can also refuse the setting of cookies required for this purpose—e.g., by adjusting your browser settings to generally disable automatic cookie setting. You can also disable cookies for conversion tracking by configuring your browser to block cookies from the domain “www.googleadservices.com.” Google's privacy policy on conversion tracking can be found here: https://services.google.com/sitestats/de.html.

d) Facebook Pixel, Custom Audiences, and Facebook Conversion

We use the Facebook Pixel from the social network Facebook on our websites, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

The Facebook Pixel is a JavaScript code integrated into our website for statistical and market research purposes. This allows Facebook to identify visitors to our online offering as a target audience for displaying ads (so-called "Facebook Ads").

The Facebook Pixel is used to ensure that the Facebook Ads we run are only shown to Facebook users who have shown interest in our online offering or who have specific characteristics (e.g., interests in certain topics or products determined by the websites visited) that we transmit to Facebook (so-called “Custom Audiences”).

Additionally, the Facebook Pixel allows us to see if users were redirected to our website after clicking on a Facebook ad, enabling us to check and track the effectiveness of Facebook ads (so-called “Conversion”).

Facebook is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection laws: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

For the purpose and scope of data collection, further processing, and use of data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook's data usage policy at: https://www.facebook.com/about/privacy/.

Details on how the Facebook Pixel works can be found in Facebook's Help Center at: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by Facebook Pixel and the use of your data for displaying Facebook Ads. You can also determine your advertising preferences, specifying which types of ads you want to see within Facebook, at: https://www.facebook.com/settings?tab=ads.

e) Matomo

We use the open-source software Matomo on our website, a web analytics service that processes the following data for marketing and optimization purposes: the type and version of the browser you use, the operating system you use, your country of origin, the date and time of the server request, the number of visits, the duration of your stay on the website, and the external links you click. To achieve this, “cookies” (see section 4) are used to transfer the generated usage information to our server, where it is stored for analysis purposes. The cookies have a storage duration of one week.

Under no circumstances is the IP address linked with other data about the user. IP addresses are anonymized so that they cannot be assigned (IP masking).

Your visit to this website is currently being tracked by Matomo Web Analytics. Click here (https://matomo.org/docs/privacy/) to prevent further tracking of your visit.

You can disable the use of cookies at any time through your browser settings. However, please note that this may limit the functionality of our offerings.

If you do not agree with the storage and analysis of data, you can object to the storage and use at any time. In this case, an opt-out cookie will be set in your browser, which means that Matomo will not collect any session data. If you delete your cookies, the opt-out cookie will also be deleted, and you will need to activate it again.

f) Use of etracker GmbH Technology

We use the technologies of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg (www.etracker.com), on our websites. This technology collects and stores data for marketing and optimization purposes. Usage profiles can be created under a pseudonym. Cookies (see section 4) may be used for this purpose. Usually, the cookies we use are deleted after the end of the browser session (so-called session cookies). The data collected with etracker technologies is not used to personally identify the visitor to this website without the separate consent of the data subject and is not combined with personal data about the bearer of the pseudonym. You can object to the collection and storage of data at any time with effect for the future. Additionally, you can disable the creation of cookies in your browser settings. Please note that this may limit the functionality of this website.

g) Use of PHP Web Stat Technology

We use the technologies of PHP Web Stat, Sternbuschweg 2, 46562 Voerde (http://www.php-web-statistik.de/) on our websites. This technology collects and stores anonymized data for web analysis purposes and to operate the live chat system for responding to live support requests. Usage profiles can be created under a pseudonym. Cookies (see section 4) may be used for this purpose. Usually, the cookies we use are deleted after the end of the browser session (so-called session cookies). The data collected with PHP Web Stat technologies is not used to personally identify the visitor to this website without the separate consent of the data subject and is not combined with personal data about the bearer of the pseudonym. You can object to the collection and storage of data at any time with effect for the future. Additionally, you can disable the creation of cookies in your browser settings. Please note that this may limit the functionality of this website.

6. Social Media Plug-ins

We use social media plug-ins on our website based on Art. 6(1)(f) DSGVO to make our website more widely known. The underlying commercial purpose is considered a legitimate interest under the DSGVO. The responsibility for data protection compliance lies with the respective providers. To protect visitors to our website as best as possible, we use the so-called two-click method for integrating these plug-ins.

a) Facebook

Our websites include elements from Facebook (such as the "LIKE" or "SHARE" button). Facebook is a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").

By embedding these plug-ins, Facebook receives information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a server of Facebook in the USA and stored there.

If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plug-ins, such as by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and shown to your Facebook friends.

Facebook may use this information for advertising, market research, and to tailor Facebook pages to your needs. For this purpose, Facebook creates usage, interest, and relationship profiles to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, inform other Facebook users about your activities on our website, and provide other services related to the use of Facebook.

If you do not want Facebook to associate the data collected from our website with your Facebook account, you must log out of Facebook before visiting our website.

We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data and how Facebook uses this data.

For more information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and privacy settings, please refer to Facebook’s privacy policy: Facebook Privacy Policy.

b) Google Plus

We use "+1" elements from Google Plus on our websites, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). Each time one of our pages with the "+1" element is accessed, data is transmitted to Google and stored by Google for up to two weeks. This includes the data mentioned earlier under "Statistical Data". If you click the "+1" element while logged into Google Plus, this information is sent to Google and stored in relation to your profile and made publicly accessible. For more details on the collection, dissemination, and use of data by Google, see: Google Privacy Policy.

c) Instagram

Our websites also use social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The Instagram plugin is identified by the "Instagram" button, for example, in the form of an “Instagram camera”.

When you visit a page on our website containing such a plugin, your browser establishes a direct connection to Instagram’s servers. The content of the plugin is sent directly by Instagram to your browser and integrated into the page. By doing so, Instagram is informed that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not logged into Instagram.

This information (including your IP address) is transmitted directly by your browser to a server of Instagram in the USA and stored there. If you are logged into Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there.

The information is also published on your Instagram account and displayed to your contacts there.

If you do not want Instagram to immediately associate the data collected through our website with your Instagram account, you must log out of Instagram before visiting our website.

Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or how Instagram uses it.

For more information, please see Instagram's privacy policy at https://help.instagram.com/155833707900388.

d) LinkedIn

Our websites integrate functions and content from “LinkedIn,” a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, or – if you are located outside the USA – LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

LinkedIn is notified of which specific page of our internet presence is being visited. If you click the LinkedIn “Recommend-Button” while logged into your LinkedIn account, the contents of our pages may be linked to your LinkedIn profile. This allows LinkedIn to associate your visit to our website with your LinkedIn user account.

We have no influence over the data LinkedIn collects in this manner, nor over the extent of this data collection by LinkedIn. We also have no knowledge of the content of the data transmitted to LinkedIn.

For more information, please see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy.

LinkedIn is certified under the Privacy Shield framework, which ensures compliance with EU data protection laws.

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

e) Pinterest

We use the “Pin it” button from the social network Pinterest, which is operated by Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA (“Pinterest”). When the “Pin it” button is clicked, a connection is established with Pinterest's server, and Pinterest receives the information that the respective page has been accessed by you. If you are logged into Pinterest at that time, Pinterest can associate your visit with your Pinterest account. If you do not want such an association, you must log out of your Pinterest account before clicking “Pin it.” Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or how Pinterest uses it. For more information, please see Pinterest’s privacy policy at: http://pinterest.com/about/privacy/.

f) Twitter

On our websites, we use functions (so-called plugins) of the microblogging network Twitter, a service provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA (“Twitter”).

The Twitter plugins (tweet buttons) are recognizable by the Twitter logo on our page. An overview of tweet buttons can be found here:

https://about.twitter.com/resources/buttons.

With each visit to one of our web pages that contains such a plugin, data is transmitted to Twitter and stored there. This includes the data mentioned earlier under "Statistical Data." If the user clicks the Twitter “tweet button” while logged into their Twitter account, the pages they visited will be linked to their Twitter account and made publicly accessible. Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or how Twitter uses it.

If you do not wish Twitter to associate your visit to our pages, please log out of your Twitter account.

Twitter is certified under the Privacy Shield framework, ensuring compliance with EU data protection laws. https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

For more information, please see Twitter's privacy policy at: http://www.twitter.com/privacy.

g) Use of the XING Share Button

We use the “Share Button” from XING on our website. As soon as you visit our website, a temporary connection to the servers of XING AG (Dammtorstraße 30, 20354 Hamburg) is established via your browser, which enables the functions of the XING Share Button (especially the display of the counter value). Personal data is not stored by XING in this process, and IP addresses are not stored when visiting this website. No further analysis of the data is performed, and no user behavior is analyzed. For more information about XING AG's data protection, please see: https://www.xing.com/privacy.

For more information about XING AG's data protection regarding the Share Button, please see: https://www.xing.com/app/share?op=data_protection

7. Online Services / Internet Advertising

On our websites, we use online services and advertising tools from the companies listed below based on Art. 6 (1) Sentence 1 (f) GDPR, in the interest of optimal marketing of our offerings. The underlying commercial purpose is considered a legitimate interest under the GDPR. The responsibility for data protection compliance is to be ensured by the respective providers.

a) Google AdSense

This website uses Google AdSense, an online advertising service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). Google AdSense uses so-called “cookies” (see section 4), which are stored on your computer and allow Google or third parties to analyze your use of the website. Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information. The web beacon enables simple actions such as recording and collecting visitor traffic on the website. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google uses this information to evaluate your usage behavior in relation to AdSense ads, to compile reports on website activity and ads for website operators, and to provide other services related to website and internet use. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google does not link your IP address with other data held by Google. You can prevent cookies from being stored on your hard drive and the display of web beacons by selecting "do not accept cookies" in your browser settings. However, please note that in this case you may not be able to use all features of this website fully. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above.

b) Google Maps

This website incorporates maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For more information on Google’s data protection, please visit:

https://www.google.com/policies/privacy/

If you do not agree with this, you can set an opt-out cookie in your browser:

https://adssettings.google.com/authenticated.

c) Google Fonts

This website uses fonts from "Google Fonts," provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For more information on Google’s data protection, please visit:

https://www.google.com/policies/privacy/

If you do not agree with this, you can set an opt-out cookie in your browser:

https://adssettings.google.com/authenticated.

d) Google reCAPTCHA

This website uses the "reCAPTCHA" function from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to detect bots (e.g., in online forms).

For more information on Google’s data protection, please visit:

https://www.google.com/policies/privacy/

If you do not agree with this, you can set an opt-out cookie in your browser:

https://adssettings.google.com/authenticated.

e) Use of Userlike Technologies

We use technologies from Userlike UG (www.userlike.com), Deisterweg 7, 51109 Cologne, on our websites. This collects and stores anonymized data for the purpose of web analysis and operating the live chat system to respond to live support requests. Pseudonymous usage profiles can be created from these files. This may involve the use of so-called “cookies” (see section 4). Usually, the cookies we use are deleted at the end of the browser session (so-called session cookies). The data collected with Userlike technologies is not used to personally identify visitors to this website without the explicit consent of the data subject and is not merged with personal data about the bearer of the pseudonym. You can object to the collection and storage of data at any time with future effect. Additionally, you can also disable the creation of cookies in your browser settings. Please note, however, that in this case, some functions of this website may not be fully usable.