Consistent, clear labelling
The aim is to provide consistent, clear labelling of doping-relevant ingredients in care products and feed. This is ensured by a uniform label (D quality seal) .
Verified safety in equestrian sport
Hoofgold is registered with the Equidope initiative. Our products are tested, transparently labelled and free from doping-relevant ingredients.
Transparency builds trust
We are registered with the Equidope initiative and all our products are tested and bear this seal.
The D quality seal stands for clear labelling, traceable product information and greater safety in equestrian sport.
The Equidope initiative
The Equidope initiative aims to protect users, consumers and horses from doping .
In keeping with the principles of fair sport and animal welfare.
The aim is to provide consistent, clear labelling of doping-relevant ingredients in care products and feed. This is ensured by a uniform label (D quality seal) .
Our work is based on the fact that consumers and users are overwhelmed by the current situation (checking product labels themselves against lists of substances).
As a result, they cannot fulfil their responsibility for doping prevention and are left exposed to criminal liability under the German Anti-Doping Act.
In the interests of consumer protection and animal welfare we work with equestrian associations and manufacturers to improve product transparency and reduce the risk of doping.
Fair-sport products
Equidope provides a visibility and service platform for fair-sport products that have been tested by accredited institutes for prohibited and doping-relevant ingredients.