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Transparency regarding the use of artificial intelligence (AI)

Modern technology - used responsibly

At Hoofgold, we combine over 35 years of practical experience in hoof care with modern technologies to provide horse owners with clear, well-founded, and practical information.

To support our daily work, we use artificial intelligence (AI) in selected areas. AI serves exclusively as a supporting tool to create, revise, and prepare content more efficiently and understandably.

Our goal is to present complex topics related to hoof health as clearly and understandably as possible - without compromising quality or professional accuracy.

How we use AI

Among other things, artificial intelligence can support us in creating or optimizing the following content:

  • Technical articles and blog posts

  • Product descriptions

  • Images and illustrations

  • Graphics and infographics

  • Videos and animations

  • Social media content

  • Marketing materials

  • Translations

  • Linguistic optimization and structuring of texts

AI serves exclusively as an aid and never replaces the professional review or responsibility of Hoofgold.

Human review of all content

Every piece of content published on our website or communication channels is reviewed by our team before publication.

This includes in particular:

  • Expert statements on hoof health,

  • Care and application recommendations,

  • Product information,

  • Blog posts,

  • Graphics and infographics,

  • Videos and other informational materials.

All content is checked for accuracy, clarity, and quality before publication.

Our experience remains irreplaceable

For over 35 years, we have dealt with equine hoof health every day. Our practical experience from daily work, together with the expertise built up over decades, forms the basis of all the content we publish.

Artificial intelligence only assists us in preparing and presenting information. It neither replaces our experience nor our expertise.

Hoofgold is responsible for all professional statements at all times.

AI-generated images and illustrations

Some of the images, illustrations or visualizations used on our website were created or edited with the help of artificial intelligence.

These representations serve solely to:

  • to explain hoof anatomy in an understandable way,

  • to depict hoof problems clearly,

  • to illustrate treatment options,

  • to make complex connections easier to understand,

  • to explain how our products are used,

  • and to provide visual support for educational and informational content.

Some of these representations therefore do not show real horses or actual treatment situations, but serve solely for illustrative purposes.

Use of AI in texts

AI may also be used to support the creation of individual texts.

This includes, for example:

  • Drafts for blog articles,

  • Product texts,

  • Information pages,

  • Newsletters,

  • Social media posts,

  • Translations,

  • or language editing.

However, all content is carefully reviewed, revised where necessary and professionally approved before publication.

Our responsibility

Artificial intelligence does not make independent decisions at Hoofgold.

Responsibility for all published content - including text, images, videos, graphics and product information - lies exclusively with Hoofgold.

AI is used exclusively to support our work processes and helps us present information in a more understandable, structured and engaging way.

Our commitment

Our aim is to use modern technologies responsibly while meeting the highest standards of quality, transparency and professional accuracy.

We want to provide horse owners with reliable, understandable and practical information about hoof health while also being open about how this content is created.

Transparency builds trust - that is why we openly inform you about the use of artificial intelligence at Hoofgold.

As of: August 2026